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CANARY ISLANDS: Creative professions - body painting

Canary Islands are synonymous with natural wealth, rivers of volcanic lava and rocky formations as in the futuristic films, multi-coloured sand beaches, endemic fauna and flora, high summits bathed by cloud seas, lush magical forests, deep ravines... A diversity of unique landscapes in which you can merge with nature, revitalize and recharge your energy.

Natura and ideas inspire new jobs

That variety and immensity of nature is reflected in ‘Meet Me and Lose Yourself’, the latter promotional action of the Canary Islands tourist brand, in which the natural spaces of the Islands are highlighted by art and photography. With an innovative creative approach, the action shows the richness and diversity of the natural landscapes of the Islands, which turns them into the ideal destination for nature tourism. The harmony between art and nature as a creative space dye this promotional action from Canary Islands towards Europe. Using bodypainting as an artistic resource, human body is mimicked with nature, creating a visual game that serves as an analogy to the campaign's title, ‘Meet Me and Lose Yourself’, an inspiring proposal to recreate a landscape that invites you to merge within it.

How nature inspires nature

The cardon is an endemic plant of the Canary Islands outstanding for its multiple arms in the shape of a large candelabrum. It is the protagonist of a unique ecosystem where we can find wonderful landscapes with spectacular examples. In this photo, we can see how the model fuses into one of them. In the Canarian archipelago, it is also possible to enjoy virgin beaches with white sand dunes that contrast with the black of the volcanic lava flows. In the image, we can see how the model is integrated within the jable in one of the beaches bathed by crystalline waters. In this landscape of lunar aspect, the rocks and the volcanic earth continue until they fuse with the body of the model. Almost as if it were a movie scenario, the lunar landscape seems out of this world. These amazing rock formations are the result of the erosion of wind and water that for thousands of years have been acting on the volcanic rock, giving rise to these capricious forms.

This is what one artists tells about the experience, Léonié Gené:

Cuando me llamaron para hacer este trabajo me sentí inmediatamente atraída y entusiasmada. El haber podido crear en las Islas Canarias ha sido de lo más fascinante que he hecho en mi vida. Nunca antes había visto una naturaleza tan extraordinaria y diversa como la de las Islas Canarias. Trabajamos en bosques milenarios que parecían sacados de un cuento de fantasía; en paisajes lunares de ensueño; en jardines de cactus plagados de especies asombrosas, algunas sorprendentemente gigantescas; en increíbles terrenos volcánicos y en playas impresionantes. Lo que más me sorprendió es que cada localización tenía una luz y unos colores únicos, lo que me brindaba una magnífica oportunidad para la creatividad del bodypainting. Estoy muy contenta con cómo ha quedado la campaña de Canarias en Instagram. La labor de bodypainting ha conseguido una integración total de los modelos con la naturaleza. Además, el trabajo de Konsta como fotógrafo dota a los paisajes de una magia única. Para mí, la piel humana es el mejor lienzo para pintar toda una obra de arte. Tengo la suerte de vivir de ello y también de aportar mi granito de arena a la sociedad, ya que la creatividad siempre contribuye positivamente. El bodypainting despierta un sentimiento positivo, de alegría y belleza sobre los cuerpos desnudos. También creo que es una forma de hacer ver la desnudez con normalidad, porque mientras que en otras culturas se acepta de manera natural, en la cultura europea no. La piel es una superficie ideal para pintar y crear.
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