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TOURISM: Culture brings money

The third cultural tourism conference (3-5 December) organized jointly between the World Tourism Organization (UNWTO) and the United Nations Educational, Scientific and Cultural Organization (UNESCO) concluded today in Istanbul, Turkey. Participants declared their support for cultural tourism as a driver for safeguarding living heritage, catalyzing creativity in cities, and spreading tourism’s socioeconomic benefits to all.

Cultural tourism is business

A key conclusion from the conference was the need for a clear and strong link between tourism, culture and local community stakeholders. Cultural tourism policies and strategies must consider the perspectives and interests of local communities, who can also assist governance bodies in balancing tourism development with heritage conservation and safeguarding. Channeling tourism revenues into cultural preservation and community development was identified as a key governance challenge. President Marie-Louise Coleiro Preca of Malta addressed the conference at its opening, reinforcing that: “In today’s world, tourism diplomacy is becoming more important to foster understanding, and culture is key to achieving this”. UNESCO Deputy Director-General Xing Qu affirmed tourism's essential role, stating: “Tourism provides a tremendous opportunity to support local economic development, while breaking down barriers between people. Harnessing creativity and technological innovation, as well as safeguarding heritage is essential for promoting responsible and sustainable support tourism to and unify communities for years to come.”

Orange Economy grows as tourism driver

Culture is one of the drivers of tourism growth, so protecting cultural heritage and promoting tourism for sustainable development are part of the same equation. That 30-plus ministers from around the world are gathered here proves the place of culture in tourism,” said UNWTO Secretary-General Zurab Pololikashvili opening the event. These sentiments were echoed by Turkey’s culture and tourism minister Mehmet Ersoy. “The culture and tourism partnership provides a framework for public-private cooperation, education, investments and sustainability,” Minister Ersoy added.
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